Cleveland Sports Apparel and Urban Apparel: A Local Guide

Cleveland does not do anything halfway, and that includes how we dress. On Sundays it is brown and orange. In the spring it is wine and gold. All summer it is baseball caps on the way downtown. And the rest of the time, the city wears its culture: the music, the neighborhoods, the history and the attitude that make the 216 what it is.

Gear 2 Go has been Cleveland owned since 1997. This guide covers what we have learned about Cleveland sports apparel and urban apparel, how to wear both, and where to find pieces that feel like home.

What makes Cleveland sports apparel different

You can buy a team logo shirt anywhere. What sets Cleveland sports apparel apart is that it speaks the way Cleveland fans actually talk. Phrases like "CLE till I die" and "Fear the Land" do not come from a marketing department. They come from the stands, the bars, the tailgates and the group chats, and they mean something to anyone who grew up here or chose to call this city home.

The best Cleveland sports gear does three things:

• It shows loyalty, not just fandom. Cleveland fans stick with their teams through the rough seasons, and the gear should feel like it has been through them too.
• It works away from the stadium. A good graphic tee or hoodie should look just as right at a barbershop or a cookout as it does in the stands.
• It is made close to home. When you buy from a Cleveland designer, your money stays in the city you are repping.

Cleveland football apparel

Football season is the biggest stage for Cleveland apparel. Brown and orange are the colors that fill the lots and the neighborhoods every fall, and the right shirt is a must for game day.

Our Cleveland football collection includes the Fear the Land Tee, the Shedeur Sanders Edition tee and the CLE 'till I DIE Hoody for the cold games late in the season. Pair a tee with an embroidered cap like the Fear the Land Hat, and you are ready for the tailgate. Need more ideas? Read our guide on what to wear to a Cleveland football game.

Cleveland basketball apparel

Wine and gold is its own kind of pride in this city. Our Cleveland basketball collection brings those colors into tees, hoodies and hats, including the CLE 'till I DIE Hoody in Wine and the CLE till I Die Bucket Hat in Gold. Heading downtown for a game? Here is what to wear to a basketball game.

Cleveland baseball apparel

Baseball season in Cleveland means long summer days and night games by the lake. The Cleveland baseball collection has lighter pieces made for warm weather, like the CLE 'till I DIE Graphic Tee in Red and the Cleveland Baseball Jose Tee. Our Cleveland baseball game outfit guide covers the rest.

What is urban apparel?

Urban apparel is clothing rooted in city life and Black culture: hip hop, street style, community pride and the stories that do not always make it into a history book. It is often built around bold graphic tees, hoodies and hats that say something. The point is not just how it looks. It is what it stands for.

In Cleveland, urban apparel has always been personal. It is the shirt you wear to a family reunion, a Juneteenth celebration, a concert or a protest. It is how people show where they come from and what they believe, without saying a word.

Urban apparel from Cleveland

Our urban apparel collection celebrates culture and community. You will find the 50 Years of Hip Hop T-Shirt, the Black Wall Street tee and the Unapologetically Black Tee from our Juneteenth collection. We also carry HBCU pride pieces in our college collection, including the new Central State tees.

Every design comes from a one-person, Cleveland-owned shop. Gear 2 Go is not a big-box retailer, and that is the point. It is apparel made by someone from the community, for the community.

How to style Cleveland sports and urban apparel

• Let one piece lead. If your tee has a bold graphic, keep your pants and shoes simple.
• Mix sports and culture. A Cleveland football hat with a hip hop tee says more about you than a head-to-toe team outfit.
• Layer for the lake. Cleveland weather changes fast. A hoodie over a graphic tee works for most of the year.
• Match your crew, not your team. For game days and events, coordinate colors with your group for photos that stand out.

Why buy from a Cleveland-owned brand

When you shop with an independent Cleveland designer, you get designs that come from inside the city, not from a trend report. You also support a small local business with roots in the same neighborhoods you do. Gear 2 Go makes apparel for Cleveland teams, Cleveland high schools like Shaw and Glenville, HBCUs, and the culture, all from the same place: home.

Tees start at $19.99, U.S. orders of $35 or more ship free, and you can get 10% off your first order when you join our email list. Shop all Cleveland apparel or browse the urban apparel collection.

Gear 2 Go is an independent Cleveland apparel brand. Our designs are inspired by Cleveland sports culture and are not affiliated with or endorsed by any professional sports team or league.